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CEO message

Since 50,000 years ago, the number of human beings born so far is about 100 billion people. Assuming a generation is 25 years, we have inherited the baton for 2,000 generations.

During that time, science, technology, and society have made dramatic advances, whose driving fource has been human desire.

Humanity's needs began with survival and expanded over countless years to include the need for security, belonging, and approval.

Then time passes, and in 2023, after experiencing the unprecedented experience of the COVID pandemic, we have finally reached the point to have the desire for self-actualisation, asking, "What do I get up in the morning for?" and "What do I work for?"

In other words, humanity's driving force has shifted from extrinsic motivation to intrinsic motivation.

As we have arrived at this singularity, many of society's systems and rules will be forced to reform, and the way to manage organisations must also be transformed.

From now on, instead of managing employees like machines with carrots and sticks, organisations will be able to achieve sustainable management by supporting every employee to work with enriching ikigai.

 Our Uniqueness

Accumulation of knowledge and know-how through original research on the overall inner world of humans, including consciousness and the mind

Research on human strengths and consciousness structure

An approach to the subconscious mind that focuses on the "source" network that is the source of people's values.

​▼Source network visualized using a unique algorithm

​▼Analytical data such as the lineage of the source and the proportion of happiness factors contained in the source

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 Our Philosophy

By fulfilling the ideal source, a person's energy becomes rich.
What is the source? 
Source refers to the values
that a person subconsciously desires to fulfill.
A person's actions and thoughts are tied to a source unique
to that person.Instead of “being worldly wise” by comparing
yourself to others, you can practice "living well'' from
your own perspective by pursuing your own way of being
and satisfying the sources that you value.
When you begins to practice "living well,'' your state of being
driven by extrinsic motivation of "doing what you should do''
changes to an autonomous state of "doing something because you want to.'' This will allow you to unleash your unique creativity and enable you to bring about innovation in your actions.

  Member

We, Eudaimonia Universe are creating a society full of ikigai with diverse members including organizational consultants, professional coaches, web engineers, designers, and experts from industry, government, and academia.

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Representative Director (Founder and CEO)

Takayuki Mizuno

Thinker, inventor, representative director of the Eudaimonia Research Institute,

Director of Eudaimonia Universe Co., Ltd.
 

Prior to his current position, he served as Executive Officer of NetAge's President's Office, as an advisor to Mitsui & Co., TBS, and in private equity, family offices, Yahoo Japan, and Chairman of the Board in Southeast Asia, the Middle East, and Europe.

Since 1997, he has envisioned the creation of an empathetic capital society, invented and patented electronic money that visualizes social capital. Invented a new management index "CRV (Corporate Resonant Value)" that visualizes a company's stakeholder balance. He invented an algorithm (eumogram) that visualizes and quantifies human happiness and stages of adult development.
Currently, we are advocating the creation of an empathetic capital society using these.

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CIO (Chief Ikigai Officer)/Executive Coach

Mari Takayama

After graduating from Waseda University, worked in sales and marketing at a domestic company, then worked in private equity and family offices in Southeast Asia.

After getting married, she moved to Germany and works as a creator, creating picture books and videos that encourage people to change their consciousness structure. Currently, as an executive coach, she provides coaching to business people and managers and supports changes in the structure of people's consciousness. Mother of one child.

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corporate director

Aya Ito

Representative of Opus Partners
Partner, Shanghai Nachi Law Office

After working in the management department at a developer in Tokyo, in 2006 she joined Hanahana, an SNS-type virtual currency business that visualizes social capital. Moved to Shanghai, China in 2008, established and managed WFOE, and then engaged in cross-border project consulting and troubleshooting for foreign companies operating in China.
Having lived in the commercial culture of Greater China for a long time and having seen the end of financial capitalism, she returned from Shanghai in 2018 and is working to realize a sympathetic capital society. Mother of one son and one daughter.

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Director of Business Development Department

Mariko Watanabe

After researching virology, molecular biology, and biophysics, worked at a hedge fund and domestic VC. In addition to developing CRV that combines human fundamental capital (human resources), she will develop an ikigai path that aims to support each person's purpose in life by visualizing a person's potential and unique abilities based on life experience.

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Consulting Department Director

Takayuki Hoda

After graduating from the University of Texas, he joined NEC in 2001. After being in charge of new business planning, he was engaged in business planning for subsidiaries in the Asia-Pacific region in the overseas business management department. Since 2009, he has been involved in management consulting at Accenture Strategy Group. Joined GREE in 2012, and has been involved in a wide range of activities including planning and implementing virtual currency expansion strategies, dealing with government agencies, building information systems, public relations/CSR, and business investment. Joined Akatsuki in 2016, worked as new business leader, then became HR manager in 2018 and CHRO in 2019. Founded enBright in 2020, and while providing work style consulting based on the concept of "creating a cycle where people and organizations thrive" as representative director, joined BitStar in July 2022, and became executive officer in August of the same year. As CHRO, he is in charge of the human resources area.

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Forester Club Director/Coach

Yumika Tsuchiya

Marketing manager and consultant at Vitaly Co., Ltd.Representative employee of KOTOHOG LLC. After graduating from the Department of Sociology at Hitotsubashi University, joined Google. After that, she joined Vitaly after working at Money Forward and HRTech Venture. Responsible for consulting on new business strategies and DX promotion using technology. Founded KOTOHOG LLC in 2022. She supports organizational and individual transformation through individual coaching and facilitation in corporate training. In the Eudaimonia Universe, she acts as a "forester" who facilitates the "ikigai conference" (an emergent conference centered on ikigai).

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Development Department Director

Tetsuro Shimada

While a student, he engaged in nuclear research at RIKEN. After graduating, he joined Recruit and gained experience in corporate sales. After that, he joined an IT venture and became a development manager for "BodySharing" technology, which allows people and robots to share experiences. In particular, he focused on developing services and devices that specialize in sensing people's movements and vital data. Currently, he is developing a system for services based on ikigai and well-being.

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Creative Department Director

Haru Minoura

After graduating from Keio University, she joined JT and worked in field sales for three years before becoming a brand manager. She focused on shifting from traditional branding that focused on functional value to purpose marketing that emphasized emotional value. At the same time, she formed a cross-departmental project and, as a first for the business, developed and launched a project that incorporated a CSV (Creating Shared Value) perspective. After leaving the company, she worked freelance as a marketing/consultant and graphic designer, and at Eudaimonia Universe, she is in charge of creative fields such as corporate communication design and service design that helps people improve their ikigai.

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global department director

Hironao Suzuki

SalaryWise CEO, ZEN Digital Payments COO/CFO

After engaging in management consulting at Corporate Direction, he founded Precena Strategic Partners and worked as Chief Operating Officer and Chief Product Officer. Established a Singapore base and expanded business overseas as the group's Chief Global Officer. After that, he moved to the UK and worked as COO at ZEN Global, which develops Fintech services using blockchain, and COO/CFO at ZEN Digital Payments, which provides online banking services. At Eudaimonia Universe, he is in charge of overseas business expansion.

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​PMO Director

Takayoshi Ito

After graduating from Meiji University, he spent 11 years in charge of sales and production management at a manufacturer of transportation infrastructure equipment, including railways. After that, he became independent as an organizational development and business improvement advisor. Currently, as an external advisor for a manufacturer, he provides meeting facilitation and personal coaching to improve work efficiency and teamwork, as well as relationship improvement programs and coaching for school personnel. He also sings opera as a sideline tenor singer. At Eudaimonia Universe, he provides project management that fully leverages the resources of clients and members, as well as ``ikigai meetings'' that provide emergent dialogue centered around ikigai. He is constantly repeating his practice and searching for a life filled with ikigai from both the external environment and the inner world.

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Customer Success Department Director

Saori Ainai

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executive coach

Chihiro Takayama

After graduating from the Faculty of Pharmaceutical Sciences at the University of Tokyo in 1982, he joined Eizai. Studied abroad in 1992. Obtained an MBA (Master of Business Administration) from the University of Manchester in the UK. In 1994, he was in charge of clinical trials and FDA application approval for a therapeutic agent for Alzheimer's disease in the United States. In 1998, he oversaw the application and approval of the drug to the Ministry of Health, Labor and Welfare. Responsible for the spread of treatment and social activities for dementia such as Alzheimer's disease. Since 2006, as Director of Knowledge and Innovation, with the aim of realizing human health care, he has carried out field experience training that empathizes with patients' joys, angers, sorrows, and sorrows, as well as knowledge creation activities that deliver hope to patients throughout the organization. Studied under Hitotsubashi University Professor Emeritus Ikujiro Nonaka, aiming to put knowledge creation theory into practice and develop practical knowledge leaders. Practicing SDG activities such as lymphatic filariasis and living labs in the community. Executive Officer in 2015, Knowledge Creation Fellow in 2020.

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Auditor

Masatoshi Sakaki

Professor, Graduate School of Accounting, Tohoku University Former Senior Partner, Ernst & Young ShinNihon LLC Auditor, Dive Co., Ltd. Director, Audit and Supervisory Committee Member, Hoosiers Holdings Co., Ltd. Director, Audit and Supervisory Committee Member, Sailor Fountain Pen Co., Ltd. Completed master's program at Ibaraki University Graduate School of Agriculture, Ota in 1986 Joined Showa Audit Corporation (currently EY Ernst & Young ShinNihon LLC). He has been engaged in auditing and advisory services for Japanese companies expanding their business globally, as well as system auditing for financial institutions, government offices, etc.


At Ernst & Young, one of the world's four largest accounting firms, he has served as Chief Knowledge Officer and Chief Information Officer in the Japan area, and as Managing Director of Ernst & Young ShinNihon LLC. Participated in Ernst & Young's global IT organization integration project. In 2010, he was involved in the establishment of Ernst & Young Business Initiative Co., Ltd., which handles cross-border IT operations.

 

His books include "Illustrated Guide to Clear Cryptocurrency Accounting and Blockchain Mechanisms'' (co-author, Chuo Keizai-sha) and "An Accounting and Finance Textbook to Become a Successful CIO'' (co-author, Tax Accounting Association).

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​ikigai Producer

Héctor García

Spanish living in Japan. After retiring from CERN, he came to Japan in 2004. While working as an engineer, he writes blogs and books that explore Japanese culture.
His book "IKIGAI - The Japanese Secret to a Long Happy Life'' was released in 58 countries around the world and became a global bestseller. Additionally, he has written five books on Japanese culture. We are transmitting the wonders of Japanese culture from an original perspective.

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Consulting department

Taihei Suzuki

Representative Director of Fungii Co., Ltd. After graduating from Tokyo University of Science, joined Organizational Human Resources Consulting Form as a new graduate. As a consultant, he is in charge of designing educational training programs and managing corporate culture reform projects for various companies. He has developed a unique human resource development and organizational development method that applies his background in life science, and wrote "30 Scientifically Correct Team Methods (Shoeisha)" in 2021. In 2023, he founded Fungii Co., Ltd., which provides consulting that applies nature and life science to people and organizations. At Eudaimonia Universe, he is in charge of consulting and research on the relationship between vital data and ikigai.

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Forester Club Coach

Yuki Togawa

After graduating from university, she became a new graduate wedding planner and found her purpose in designing the perfect day for brides and grooms. After that, she joined Legenda Corporation as a recruitment outsourcer in order to increase the number of people who find purpose in working. After giving birth to three children, she began studying coaching while balancing childcare and work. After that, she joined Cisco Systems LLC and worked in corporate human resources as HRBP and Benefit Specialist. In 2021, obtained the U.S. CTI Certified Professional Coach qualification and became independent. Currently working as a personal coach and workshop designer for individuals and corporations. At Eudaimonia Universe, she is in charge of the ikigai conference facilitator and personal coach.

About Us

ikigai経営
Eudaimonia Universe

Company Name:
Eudaimonia Universe Co., Ltd.

 

​Representative Director: Takayuki Mizuno

​Contact: info@eudaimonialab.org

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