What is “ikigai management”? "ikigai management" is a sustainable management style that balances the ikigai of employees and the improvement of company performance.


A shift from an "optimal society'' where we live to satisfy our needs for recognition to an "autonomous society'' where we live to satisfy our needs for self-actualization.
Another shift from "human resource management,'' which views human resources as a cost, to "human capital management,'' which views human resources as a source of value creation.

With recent social changes,
it is becoming increasingly important to realize win-win relationships between companies, that support its employees' ikigai to improve business performance, and its employees, who belong to companies to enrich their own ikigai.

By supporting employees to improve their ikigai, each individual will work with the intrinsic motivation that comes from within themselves, which will ultimately lead to improved company performance.
We support the realization of such "ikigai management."