From an “optimized society” to an “autonomous society”
#SINIC theory
Up until now, the "optimization society'' has sought to maximize the production capacity of goods and services to satisfy people's safety and security, and has placed emphasis on efficiency as a "function'' of the whole. On the other hand, the emphasis on efficiency led to the deindividuation of employees.
The safety and security of people have been fully satisfied through increased efficiency in the "optimized society,'' and the modern world is transitioning to an "autonomous society.''
In the future "autonomous society," people will seek spiritual enrichment, and values that emphasize purpose in life and work will expand.
For companies to achieve sustainable management, it is essential to realize both "the company's purpose'' and "the way each employee wants to live their life.''
From “human resource management” to “human capital management”
#Ministry of Economy, Trade and Industry “Human Resources Edition Ito Report”
In 2020, the Ministry of Economy, Trade and Industry released the “Human Resources
The report says it is important that shift from "human resource management," which aims to unify a company's purpose in a top-down manner, to "human capital management," which balances the realization of a company's purpose with employees' autonomous actions in line with their intrinsic motivation.
In addition to human resources strategies as shown in the “Human Resources Edition Ito Report, our idea of ikigai management (next-generation human capital management) support each person breaking away from the persona that "should be'' that was required of them based on their role or position in the era of prior emphasis on efficiency, and coming to understand their own latent values. Then, by providing a place where they can demonstrate their abilities with peace of mind, we support individuals to act autonomously toward "what they want to be.''